Case Studies
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Gemini vs ChatGPT: A Real Comparison for Image Generation (Free Versions)
As a Digital Business Specialist, my role goes far beyond testing new tools out of curiosity. This case study shares a real client scenario comparing Gemini vs ChatGPT for AI image generation for business, specifically within an e-commerce environment. Every platform, workflow, or AI solution I recommend, or decide not to recommend, directly impacts my
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My 2025 in Review, and What’s Coming Next
As we close out 2025, I wanted to take a moment to share a more personal update, a little behind-the-scenes of what this year looked like for me, my business, and the wonderful people I’ve had the privilege to support. Thanks for believing in the value of what I do and what I have to
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Online Course Platform Migration: From Thinkific to TrainerCentral for a Better Fit & Big Savings
Our client, an online educator in Canada, needed a more cost-effective and customizable platform for her four-course program. We managed a seamless migration from Thinkific to TrainerCentral, saving her hundreds of dollars a year while maintaining quality and user experience. Before The client was using Thinkific to host four comprehensive online courses, but found the
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How Strategic Project Management and Training Improved Staff Quality
Custom Staff Training, Quality Improvement & Project Coordination | Organizational Success Story This organization needed a full training program for their team. We planned, built, and delivered custom materials, helping improve staff skills and quality standards. Before The organization lacked a structured training and quality improvement program for its 50+ staff. There were no clear
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Brand Identity & Content Strategy (from Scratch)
Brand Identity, Logo Design & Social Media Launch | Small Business Branding Case Study This client had a great idea but needed help bringing it to life. We built her brand from the ground up, including branding guidelines, logo design, colors, taglines, and social media launch, building a small business from scratch. Before The
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Shopify Website Development & CRM Integration
Shopify Website Migration, CRM Integration & Sales Growth | Shopify Partner Case Study I helped this client move from WordPress to Shopify, creating a faster, smarter online store. With automation and a CRM, they now save time and reach customers all over the world. Before The client operated a WordPress website that was slow, difficult